makes Joseph Kony "famous"

Joseph Kony is the leader of the Lord's Resistance Army (LRA), He has been accused by government entities of ordering the abduction of children to become child-sex slaves and child soldiers. An estimated 66,000 children became soldiers and two million people have been internally displaced since 1986. Kony was indicted for war crimes and crimes against humanity by the International Criminal Court in The Hague, Netherlands, in 2005 but has evaded capture. The LRA operates in Uganda, the Democratic Republic of Congo, Central African Republic and South Sudan.

The California-based Invisible Children not-for-profit campaign says it wants to harness the power of the internet to raise awareness and bring the indicted war criminal, who leads Uganda's murderous Lord's Resistance Army, to justice.

The Twitter hashtag "stopkony" began trending this week and Invisible Children's emotional Kony 2012 video went from 7 million views to 11 million views on YouTube on Thursday alone.

"We are making Kony world news by redefining the propaganda we see all day every day that dictates who and what we pay attention to," the video declares, before asking supporters to donate to the campaign and "join our army for peace".

But Stop Kony has not been without controversy, with Invisible Children accused of simplifying the nature of the conflict, glossing over the atrocities committed by Kony's opponents and putting more lives at risk. Leading the charge has been the Visible Children blog.