Nokia Loss of the First Place in the Market

The name of Nokia was be came from a local river, the river called “ Nokianvirta “ in Finland. The name was meaning of sable, but this kind of animal had die out in Finland (2011). That was very interesting and meant Nokia would be like the sable to have competition, it could compete with the other kinds of mobile phones. 

Nokia’s history starts in 1865, when engineer Fredrik Idestam established a wood-pulp mill in southern Finland and started manufacturing paper (2011). That was a first factory of Nokia, but in the past it had not produced mobile phones. In early 1970, Nokia began developing the digital switch (Nokia DX 200) which became a success (2011). Then, Nokia focused on Telecommunication products and became the most popular mobile phone in the world.

In 2011, total sales of Nokia mobile phones have declined rapidly while increasing numbers of people like using, Htc or Samsung. Today, although most people still use Nokia mobile phones, the system of Nokia is older and cannot meet the needs of many people. Furthermore, people can use more useful software and more interesting games on Iphone or Htc. This is the main reason that most do not choose to buy a new Nokia.

Nokia has not made any innovations this year, this is also a factor which makes Nokia begin to lose, in addition, to what useful innovation they can make and they need to pay attention to research. In 2011, the third quarters financial statement of Nokia company show that Nokia has been on the way to transformation, they have invented a new system named Windows Phone, which will compete with Android ( a system of Htc and Samsung) and Mac OS ( a system of Iphone ). Elop who is CEO of Nokia company (2011) says that they will abandon the Symbian ( a system of Nokia ), the new system Windows Phone will be propagated in 2011, 24 October. Ervast who is a analyst (2011) says that it will affect the fourth quarter, then will know what can be provided by the Windows Phone. Furthermore, in the past Nokia had success from Symbian, maybe they will succeed through innovation.